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Welcome to My Creative Portfolio!
Thoughts and Insights
Liam Erst
Why Your Social Media Strategy Isn’t Working (And How to Fix It)
Let’s be honest—social media can feel like shouting into the void. You’re posting regularly, jumping on trends, and racking up likes, but...
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Liam Erst
Know Your Audience
The Jaguar rebrand showed us just how important it is for firms to recognize their target audience and why messaging matters
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My Stuff
Welcome to my stuff! Take a look around and explore some of the creative work I’ve crafted for clients over the years.
Branding Guide
Here’s a look at a branding guide I created, showcasing the strategy, visual identity, and tone of voice I developed to bring the brand to life. It’s all about creating a cohesive, memorable presence that resonates across every touchpoint.
Video Projects
Here’s a mix of video projects I’ve created for clients—everything from fun, meme-worthy TikToks to polished, professional work for government organizations.
Social Concepts for Local Wine Brand
Bold Splashes for Bold Wines: Summit Wine Tasting
Here’s a little something I cooked up in Canva for Summit Wine Tasting —a series of vibrant wine splash graphics that capture the movement, energy, and elegance of their collection of bold blends.
Whether it’s for digital ads, print, or social media, these visuals brought the brand to life—because a great wine deserves a great first impression.
Here’s a little something I cooked up in Canva for Summit Wine Tasting —a series of vibrant wine splash graphics that capture the movement, energy, and elegance of their collection of bold blends.
Whether it’s for digital ads, print, or social media, these visuals brought the brand to life—because a great wine deserves a great first impression.
Social for a Retro Fridge Compay
iio: Strategy, Creative, and Copy Execution
For iio, I was deeply involved in shaping the content strategy and leading the creative process to bring their unique, retro-inspired appliances to life. From concept to execution, I ensured every piece of content felt fresh, fun, and on-brand—whether highlighting playful products like the pink retro fridge or creating aspirational content for home and garage spaces.
I developed and wrote all of the copy, weaving engaging narratives and strategic CTAs that speak to iio’s audience while driving home their stylish, functional appeal. Each post, from social media graphics to product spotlights, was designed to grab attention and spark inspiration.
For iio, I was deeply involved in shaping the content strategy and leading the creative process to bring their unique, retro-inspired appliances to life. From concept to execution, I ensured every piece of content felt fresh, fun, and on-brand—whether highlighting playful products like the pink retro fridge or creating aspirational content for home and garage spaces.
I developed and wrote all of the copy, weaving engaging narratives and strategic CTAs that speak to iio’s audience while driving home their stylish, functional appeal. Each post, from social media graphics to product spotlights, was designed to grab attention and spark inspiration.
Get In Touch!
Phone: 847-964-3778
Email: liam@erst.org
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